Nearly every single interaction with Movable Type—from logging in, to publishing a new page, to submitting a comment, to editing your blog's settings—is comprised of dozens of different events. Fully monitors them all and makes them available to you to select using fine-grained constraints, to precisely target the exact event you're looking for.
Actions are amazing. Actions are awesome. Actions are power-ful. With Fully, you can attach one or more highly configurable actions to every single meaningful event you identify. Including triggering more events. Noodle on that for a little while and let us know when the 10-gigawatt lightbulb flicks on. Yep, Fully is insanely powerful.
Whether you're a marketing person hoping to better measure social engagement on your site, an administrator who wants to do less work yet know instantly if something goes awry, or a team of authors who want to work together more seamlessly, Fully is for you. Think of it as your own personal assistant—who also happens to be a superhero.
Fully's first application was that of a gamification engine—and it was a stunning success! Since then, we've broadened its horizons applying the underlying mechanics of gamification to the more generalized area of event handling. But if you're interested in adding gamification features to your site, Fully is rarin' and ready to go.
More important than all of the above, Fully is incredibly EASY to use—not just by the techies but by anyone who wants to engage with their site. Everything is web-based. No coding necessary. Unless you want to, in which case, the sky's the limits.
Interested? Put your email in the box and we'll notify you when it's ready.